Engagement
2024 – 2025
A bridal boutique evolving into a modern destination for discerning clients through integrated digital, retail, and experiential marketing.
To refine the client journey—from discovery to fitting—while increasing qualified inquiries, strengthening brand desirability, and delivering immersive brand experiences.
Website Design & UX Strategy
Campaign Management
Client Journey Optimization
Event & Trunk Show Production
Creative Direction & Shoot Management
Developed a collection-focused website designed to drive consultations and bookings.
Managed paid social campaigns and inquiry handling to improve conversion flow.
Produced catalogues and event collateral aligned with bridal luxury standards.
Conceptualized and executed trunk shows to generate exclusivity and footfall.
Directed photoshoots, sourcing creative teams, talent, and locations.
Delivered a cohesive brand experience across digital and physical touchpoints, strengthening positioning within Dubai’s competitive bridal market.